(*) Leider ist diese Information in Deutsch nicht verfügbar.
Workload
Ausbildungslevel
Studienfachbereich
VerantwortlicheR
Semesterstunden
Anbietende Uni
3,5 ECTS
M2 - Master 2. Jahr
Betriebswirtschaftslehre
Robert Breitenecker
2 SSt
University of Victoria
Detailinformationen
Quellcurriculum
Masterstudium Joint Master's Program Global Business - Canada/Peru 2025W
Lernergebnisse
Kompetenzen
(*)Course related data is available via the partner institution.
Fertigkeiten
Kenntnisse
(*)See competences field.
(*)See competences field.
Beurteilungskriterien
Abhaltungssprache
Englisch
Lehrinhalte wechselnd?
Nein
Sonstige Informationen
(*)This course is intended to provide students with an opportunity to acquire a deeper understanding of global strategy and international marketing. Case discussions will comprise a major component of the course and students should individually read and carefully analyze each case in preparation for class discussions. Your analyses should include three elements: 1) identify and define the most important problems or issues, 2) analyze these problems/issues and explain why they have arisen, 3) present alternatives for addressing them and provide specific recommendations based on your analysis. Readings assigned in addition to the cases are intended to provide concepts, frameworks and tools to apply to the case analyses.
