| Detailed information |
| Pre-requisites |
(*)KS Einführung in die Volkswirtschaftslehre KS Einführung in die Mikroökonomie
ODER Zulassung zum Masterstudium Economic and Business Analytics
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| Original study plan |
Bachelor's programme Economics and Business 2025W |
| Learning Outcomes |
Competences |
After completing the course, students will be able to:
- Assess economic and strategic challenges of a company from a microeconomic perspective.
- Critically reflect on decision-making processes in companies, considering uncertainty, market structures, and strategic interactions.
- Apply theoretical knowledge and models to practical management issues.
- Independently develop solutions for complex management problems and communicate their implications.
- Discuss and advocate for economic principles and their applications in an interdisciplinary context.
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| Skills |
Knowledge |
After completing the course, students will be able to:
- Apply microeconomic models to analyze decision-making processes in companies.
- Develop and evaluate strategic decisions in different market structures.
- Systematically solve problems under uncertainty and derive appropriate decisions.
- Apply game-theoretic approaches to business-related problems.
- Analyze market entry strategies and organizational decisions of companies.
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After completing the course, students will have:
- In-depth knowledge of microeconomic principles and their application to business decisions.
- An understanding of pricing and product policies, as well as different market structures and their impact on strategic business decisions.
- A foundational understanding of game theory for analyzing strategic interactions.
- Knowledge of decision-making under uncertainty and its relevance in management.
- An overview of mechanisms such as auctions and their role in the economy.
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| Criteria for evaluation |
2 exams and additional exercises (examples, discussion of case studies)
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| Methods |
Lecture and discussion
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| Language |
English |
| Study material |
Mansfield, Edwin et al: Managerial Economics, Norton, NY.
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| Changing subject? |
No |
| Further information |
This course will be held in English.
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| Earlier variants |
They also cover the requirements of the curriculum (from - to)
572K2BVMECK15: KS Managerial Economics (2015W-2020S)
2IOMEMEK: KS Managerial Economics (2001W-2015S)
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