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[ 505WIPSPSOS20 ] SE Psychology and Economics
Versionsauswahl
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS B2 - Bachelor's programme 2. year (*)Psychologie Eduard Brandstätter 2 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)keine
Original study plan Bachelor's programme Sociology 2025W
Learning Outcomes
Competences
Students are able to reproduce and critically reflect basic knowledge and skills in the four areas of economic psychology: occupational, organizational, consumer and behavioral economics.
Skills Knowledge
• Reproduction of the seminar content (k1, k2)

• Reflection on the psychological processes involved in individual purchasing decisions (k2, k3, k4)

• Classification and differentiation of psychological impact models of advertising (k2, k5)

• Evaluation of common quantitative and qualitative methods of economic psychology and their possible applications (k5)

• Understanding and analyzing the most important psychological models of economic psychology (k2, k4, k5)

• Developing marketing concepts with special consideration of psychological models (k3, k6)

• Basic knowledge of cognitive psychology, knowledge representation, remembering and forgetting, classic relevant models of social psychology

• Attitudes, image and attitude measurement, theories of motivation and emotion

• Physical, social and cultural influences on market participants

• Product perception and evaluation Theories of motivation and emotion

• Relevant theories of communication and media psychology; attention management

Criteria for evaluation (*)Regelmäßige Teilnahme, mündliche Präsentation, Schriftliche Zusammenfassung, Literaturstudium, Diskussion, Schriftliche Ausarbeitung von Fragen. Reflexion über den Stoff.
Language German
Study material (*)Amstrong, J. S. (2010). Persuasive Advertising. New York: Palgrave Macmillan.
Felser, G. (2007). Werbe- und Konsumentenpsychologie. (3. Auflage). Heidelberg: Spektrum.
Kahneman, D. (2012). Schnelles Denken, langsames Denken. München: Siedler Verlag.
Kirchler, E. (2011). Wirtschaftspsychologie (4. Auflage). Individuen, Gruppen, Märkte, Staat. Göttingen: Hogrefe.
Solomon M., Bamossy G., Askegaard S. (2001) Konsumentenverhalten der europäische Markt, Pearson Studium, München.
Changing subject? No
Corresponding lecture (*)505WIPSMOPS14: SE Markt- und ökonomische Psychologie (4 ECTS)
On-site course
Maximum number of participants 30
Assignment procedure Assignment according to priority