Studienhandbuch | Marketing Management

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[ 973MAMA24 ] Subject Marketing Management

Versionsauswahl

Workload	Mode of examination	Education level	Study areas	Responsible person	Coordinating university
25 ECTS	Accumulative subject examination	M1 - Master's programme 1. year	Business Administration	Christoph Teller	Johannes Kepler University Linz

Detailed information

Original study plan

Master's programme Management 2025W

Learning Outcomes

Competences
These result from the subordinate elements

Skills	Knowledge
These result from the subordinate elements	These result from the subordinate elements

Is completed if

Marketing and Global Marketing in a Digital World, 973MGDW19 Marketing Management in a Digital World, 973MMDW23

Subordinated subjects, modules and lectures
SE Consumer Insights and Relationship Marketing
SE Contemporary Issues in Marketing Management
SE Interdisciplinary Business Project Marketing Management
SE International Marketing Communication and Social Media
SE International Marketing Management
SE Advanced Topics in B2B-Marketing