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| Detailed information |
| Pre-requisites |
(*)KS Einführung in die Volkswirtschaftslehre KS Einführung in die Mikroökonomie
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| Original study plan |
Bachelor's programme Economics and Business 2025W |
| Learning Outcomes |
Competences |
Students are able to ...
- ... apply the concepts and models they have learned independently and responsibly to complex competitive and market situations.
- ... develop well-founded decisions and recommendations for market strategies and competition policy measures.
- ... integrate different perspectives (entrepreneurial, regulatory, social) in the analysis of competitive behavior and market developments.
- ... contribute scientifically sound analyses of competitive structures, market behavior and corporate strategies.
- ... combine models and theories of industrial economics with other economic and regulatory approaches in an interdisciplinary manner in order to promote sustainable and fair market structures.
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| Skills |
Knowledge |
Students can ...
- ... analyze and evaluate competitive structures and market conditions.
- ... calculate and interpret market structure measurements such as the HHI or Lerner Index.
- ... model and analyze strategies of companies taking into account economies of scale, scope and product differentiation.
- ... apply oligopoly models (Cournot, Bertrand, Stackelberg) to real market situations and interpret their results.
- ... analyze complementary product relationships and understand their effects on market strategies and competition.
- ... evaluate corporate strategies in the context of predatory conduct, cartels or mergers and analyze their economic and regulatory effects.
- ... formulate and critically reflect on scientific arguments for the evaluation of market structure and competitive behavior.
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Students ...
- ... understand the central schools of thought in industrial economics (SCP paradigm, Harvard School, Chicago School, New Industrial Organization) and their influence on the analysis of markets and companies.
- ... know methods for measuring market structure, including the Herfindahl-Hirschman Index (HHI), concentration ratios (Cn) and the Lerner Index.
- ... understand the importance of technologies and production structures, including economies of scale, economies of scope and the special features of multi-product companies.
- ... recognize the principles of horizontal and vertical product differentiation and their influence on competition and market structure.
- ... understand the importance of complementary goods relationships, including the concepts of bundling, tie-in and complementary goods.
- ... master the central models of oligopoly behavior (Cournot, Bertrand and Stackelberg models) and their application to strategic corporate behavior.
- ... know the economic principles and effects of predatory conduct, cartels and horizontal and vertical mergers.
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| Criteria for evaluation |
Examinations
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| Methods |
Lecture and in-class discussions
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| Language |
German |
| Study material |
Main Reading: Lynne Pepall, Daniel J. Richards, George Norman (2005): Industrial Organization: Contemporary Theory and Practice, Third Edition, Thomson, South-Western.
Similar Reading: Dennis W. Carlton, Jeffrey M. Perloff (2005): Modern Industrial Organization, Fourth Edition, Pearson, Addison Wesley.
Challenging: Jean Tirole (1988): The Theory of Industrial Organization, MIT Press.
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| Changing subject? |
No |
| Further information |
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