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| Detailed information |
| Pre-requisites |
(*)keine
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| Original study plan |
Bachelor's programme Economics and Business 2025W |
| Learning Outcomes |
Competences |
| Students acquire basic knowledge and skills in the four areas of economic psychology: occupational, organizational, consumer and behavioral economics.
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| Skills |
Knowledge |
- Reproduction of the course content (k1, k2)
- Reflection on the design principles of advertising (k2, k3, k4)
- Discussion of strategies for emotion regulation (k2, k5)
- Transfer of general psychological theories and concepts to the field of economics (k3)
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- Attitudes, image and attitude measurement, theories of motivation and emotion including stress, groups, teams and leadership behaviour, basic aspects of personality psychology.
- Attention in advertising, psychology of communication and persuasion, design of advertising messages.
- Rationality and aspects of utility, measurement of consumer sentiment, the psychology of labour, unemployment; volunteering.
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| Criteria for evaluation |
Written exam as well as in-class and at-home exercises.
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| Methods |
Lecture with discussion led by the course instructor, small group and pair exercises in class, supplemented by Moodle (e.g., evaluation by students). Research-led teaching.
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| Language |
German |
| Study material |
Kirchler, E. (2011). Wirtschaftspsychologie: Individuen, Gruppen, Märkte, Staat. Hogrefe Verlag.
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| Changing subject? |
No |
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