Studienhandbuch | SE Consumer behavior

Inhalt

[ 505WIPSMPSS20 ] SE Consumer behavior

^(*) Unfortunately this information is not available in english.

Workload	Education level	Study areas	Responsible person	Hours per week	Coordinating university
3 ECTS	B2 - Bachelor's programme 2. year	^(*)Psychologie	Eduard Brandstätter	2 hpw	Johannes Kepler University Linz

Detailed information

Pre-requisites

^(*)keine

Original study plan

Bachelor's programme Sociology 2025W

Learning Outcomes

Competences
Students are able to reproduce and critically reflect basic knowledge and skills in market psychology.

Skills	Knowledge
• Reproduction of the seminar content (k1, k2) • Classification and differentiation of psychological impact models of advertising (k2, k5) • Reflection on the psychological processes in consumer behavior (k2, k3, k4) • Evaluation of common quantitative and qualitative methods of economic psychology and their possible applications (k5) • Understanding and analyzing the most important market psychology impact models (k2, k4, k5) • Developing marketing instruments with special consideration of psychological models (k3, k6)	• Basic knowledge of cognitive psychology, knowledge representation, remembering and forgetting, relevant classical models of social psychology • Attitudes, image and attitude measurement, theories of motivation and emotion • Physical, social and cultural influences on market participants • Product perception and evaluation Theories of motivation and emotion • Relevant theories of communication and media psychology; attention management • Decision theories

Criteria for evaluation

Students are supposed to search for appropriate literature like journals, book chapters, prepare the contents and present them in front of the whole group, as well as include a discussion part or a practical exercise in their presentation. Furthermore, a short written term paper (approximately five sites) is expected, including references and quotations. Besides the presentation and written paper the students will be encouraged to participate in discussions and practical exercises.

Language

German

Study material

- Felser, G. (2007). Werbe- und Konsumentenpsychologie. Berlin: Springer.
- Herkner, W. (2001). Lehrbuch Sozialpsychologie. Bern: Huber.
- Hogg, M.A. & Vaughan, G.M. (2008). Social Psychology. Harlow: Pearson.
- Kirchler, E. (2011). Wirtschaftspsychologie: Individuen, Gruppen, Märkte, Staat. Göttingen: Hogrefe

Changing subject?

On-site course
Maximum number of participants	30
Assignment procedure	Assignment according to priority