Inhalt

[ 505WIPSPSOK20 ] KS Psychology and Economics

Versionsauswahl
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS B2 - Bachelor's programme 2. year (*)Psychologie Eduard Brandstätter 2 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)keine
Original study plan Bachelor's programme Sociology 2025W
Learning Outcomes
Competences
Students are able to understand and reflect basic knowledge and skills in the fields of economic psychology and behavioral economics.
Skills Knowledge
● Reproduction of the course content (k1, k2)

● Reflect on the necessity of including psychological constructs in economics (k2, k4)

● Understand how economic psychological insights are generated (k2, k4)

● Critically analyze core concepts of economic psychology (k5)

● Nature of economic psychology and behavioral economics and their differences.

● Research methods of economic psychology.

● Decision-making under certainty and uncertainty; intertemporal decisions.

● Prosperity and well-being

● Heuristics and cognitive errors

● Nudging and boosting

● Work and unemployment

● Price psychology

● Financial psychology - psychology on the stock market

● Social preferences - psychological game theory.

Criteria for evaluation (*)Mitarbeit im Kurs und Klausur
Language German
Study material Amstrong, J. S. (2010). Persuasive Advertising. New York: Palgrave Macmillan.
Felser, G. (2007). Werbe- und Konsumentenpsychologie. (3. Auflage). Heidelberg: Spektrum.
Kahneman, D. (2012). Schnelles Denken, langsames Denken. München: Siedler Verlag.
Kirchler, E. (2011). Wirtschaftspsychologie (4. Auflage). Individuen, Gruppen, Märkte, Staat. Göttingen: Hogrefe.
Solomon M., Bamossy G., Askegaard S. (2001) Konsumentenverhalten der europäische Markt, Pearson Studium, München.
Changing subject? No
Corresponding lecture (*)505WIPSMOPK14: KS Markt- und ökonomische Psychologie (3 ECTS)
On-site course
Maximum number of participants 50
Assignment procedure Assignment according to priority