Specifically, they can
- understand the objectives of innovation management and marketing in an industrial context and apply them to new tasks (k2, k3).
- recognize and correctly apply the presented methods and concepts on research and development projects (k2, k3).
- Understand legal aspects such as ownership, rights of use or rights of property (k2, k3)
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- Strategic innovation management in business (PLM product life cycle management, innovation portfolios and road maps)
- Definitions of R&D (research & development), FRASCATI manual
- Operational R&D / quality management in R&D (key performance indicators in innovation)
- Ownership and usage rights, property rights
- Idea management
- Knowledge management in R&D
- Marketing in the capital goods industry / large-scale plant construction (lot size 1, business plan, key account management)
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