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[ 480MABAMAMV12 ] VL (*)Management and Marketing
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(*) Leider ist diese Information in Deutsch nicht verfügbar.
Workload Ausbildungslevel Studienfachbereich VerantwortlicheR Semesterstunden Anbietende Uni
3 ECTS M1 - Master 1. Jahr Betriebswirtschaftslehre Erna Szabo 2 SSt Johannes Kepler Universität Linz
Detailinformationen
Quellcurriculum Masterstudium Sustainability and Plastics Management (SPM) 2025W
Lernergebnisse
Kompetenzen
(*)Students are able to analyze and understand the strategic marketing management process and apply it to current challenges from an interdisciplinary perspective.
Fertigkeiten Kenntnisse
(*)
  • Analysis of complex organizational processes in relation to marketing management
  • Critical evaluation of existing approaches in the area of the course topic and possibly suggest alternative solutions.
  • Reflection of theoretical concepts in relation to relevance for current marketing trends.
  • Awareness for interdisciplinary interfaces and building bridges between business administration and technical sciences.
(*)
  • Basic concepts of marketing management on a strategic and operational level.
  • Specific knowledge and focus on business-to-business marketing
  • Marketing management as a continuous and interdisciplinary process
Beurteilungskriterien (*)Exam
Lehrmethoden (*)Lecture
Abhaltungssprache Englisch
Literatur (*)
  • Course Books:

- Mullins, Laurie J. (2011) Essentials of Organizational Behavior (3rd ed.). Essex: Prentice Hall.
- Mooradian, T.A., Matzler, K. & Ring, L.J. (2014) Strategic Marketing. New Jersey: Pearson.
The books are available at the main library or can be borrowed at the department for being copied.

  • Script:

The script covers all course slides as well as some additional readings (book chapters, articles).

  • Additional Literature:

- Deci, E.L. (1971) Effects of externally mediated rewards on intrinsic motivation. Journal of Personality and Social Psychology, Vol. 18, No. 1, 105-115
- Kotler, P. (2010) Future Model for Marketing 3.0
- Popitz H. (1968) Prozesse der Machtbildung (in Recht und Staat in Geschichte und Gegenwart)

Lehrinhalte wechselnd? Nein
Sonstige Informationen (*)The lecture is designed for technicians acquiring the basics of management and marketing. It is closely linked to the intensive course "Management & Marketing" and should therefore be attended in parellel. he lecture offers an introduction to general principles of management and marketing. It is supposed to be done in parallel with the intensive course which intensifies several topics and allows to acquire more detailed as well as applied knowledge of some topics.

By attending this lecture students should

  • get to know about the behavior of individuals in organizations, their collaboration and their interaction,
  • learn about the structure, strategy and culture of organizations,
  • become familiar with the management of people, in terms of behavioral aspects as well as organizational and more formal ones (human resource management),
  • acquire basic knowledge about concepts and principles of modern marketing, in particular social media marketing,
  • be able to apply the knowledge you have acquired to practice by using it in advanced questions, case studies, linking it to critical incidents and newspaper articles and by linking it to personal situations and your own jobs.
Äquivalenzen (*)WKMPGKSMAMA: KS Management and Marketing (3 ECTS)
Präsenzlehrveranstaltung
Teilungsziffer -
Zuteilungsverfahren Zuteilung nach Vorrangzahl