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[ WKMPGIKMAMA ] IK Management and Marketing
Versionsauswahl
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS M1 - Master's programme 1. year Business Administration Erna Szabo 2 hpw Johannes Kepler University Linz
Detailed information
Original study plan Master's programme Sustainability and Plastics Management (SPM) 2025W
Learning Outcomes
Competences
Students are able to analyze and understand the strategic marketing management process and apply it to current challenges from an interdisciplinary perspective. Students are able to choose a specific marketing topic in relation to the specific characteristics of a company.
Skills Knowledge
  • Application of theoretical aspects into practice and self-experience via case studies, presentations and discussions
  • Context-oriented analysis of complex organizational processes from a marketing perspective
  • Strengthening of problem solving and decision making related to marketing challenges
  • Awareness for interdisciplinary interfaces between business administration and technical sciences for spanning solution space.
  • Deepen the knowledge gained in the lecture "Management & Marketing"
  • Gaining knowledge about the case study method as a tool to fostering learning processes.
  • Business-to-business marketing in the light of globalization and sustainability.
Criteria for evaluation • Short Tests
• Case Study
• Marketing Workshop
Methods • Classroom and Group Discussions
• Team Project
• Case Study
• Simulations and Role Plays
• Workshop and Group Presentation
Language English
Study material Brandenburger, A.M & Nalebuff, B.J. (1995): The Right Game: Use Game Theory to Shape Strategy. Harvard Business Review. July-August 1995, pp. 57-71.

Brett, J.; Behfar, K.; Kern, M.C. (2006): Managing multicultural teams. Harvard Business Review, November 2006.

Deiser, R.; Newton, S. (2013): Six social-media skills every leader needs. McKinsey Quarterly. February 2013.

French, T.; La Berge, L.; Magill, P. (2011): We’re all Marketers Now. McKinsey Quarterly. July 2011.

Kent, T.W. (2005): Leading and Managing: It Takes Two to Tango. Management Decision. 43(7/8), pp. 1010-1017.

Mullins, L.J. (2011): Essentials of Organizational Behavior (3rd ed.). UK: Essex. Chapter 6 (Groups) & Chapter 7 (Leadership).

Mooradian, T.A. et al. (2014): Strategic Marketing. UK: Harlow. pp. 261-268 (Note 21), pp. 301-304 (Note 26), pp. 305-310 (Note 27)

Weiss, J.; Hughes, J. (2009): Want collaboration? Accept – and actively manage – conflict. Harvard Business Review, March 2005, pp. 93-101.

Changing subject? No
Further information The course is designed for technicians who acquire basics in behavioral issues of management. It is closely linked to the lecture "Management and Marketing" and should therefore be attended in parellel.

• Intensify particular topics in Management and Marketing
• Application of theoretical aspects into practice and self-experience via role plays, case studies and simulations. Deepen the knowledge gained in the lecture "Management & Marketing"

On-site course
Maximum number of participants 30
Assignment procedure Assignment according to priority