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| Detailed information |
| Original study plan |
Bachelor's programme Computer Science 2025W |
| Learning Outcomes |
Competences |
| Students have knowledge about basic economic concepts, methods and processes required for development, deployment, and management of IT applications, for the management of IT-focused departments and as a proper basis for enterprise start-ups in the IT sector. Complementary to that, graduates are in the position to understand the different dimensions of digital transformation. They know the wide spectrum of disruptive digital business models to foster the digital value creation process.
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| Skills |
Knowledge |
Students are able to
- understand deployment and management of IT applications ("IT governance"), leadership of IT-focused organizational units and founding of IT startups from an economic point of view (K2)
- analyze and evaluate mechanisms for digital transformation (K4, K5)
- understand different kinds of disruptive digital business models and evaluate their suitability and tradeoffs (K2, K5)
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- Enterprise planning, foundation and organisation (business processes, business models, business plan, site plan, organisation of enterprise structure and processes);
- Management of personal (planning, deployment, salaries, motivation, learning, knowledge management, group management, conflict management, leadership);
- Marketing (sales planning, market development, marketing mix);
- Digital Economy (Dimensions of digital transformation, disruptive business models, Customer 4.0, Industry 4.0, Work 4.0);
- Guest lectures from industry: IT-Governance, IT support of management strategies, design of business plans, ERP-systems, eBusiness/socialMedia – concepts/methods/applications).
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| Criteria for evaluation |
Exam
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| Methods |
Slide-based Lecture
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| Language |
German |
| Study material |
- G. Wöhe, U. Döring, Einführung in die Allgemeine Betriebswirtschaftslehre, 26. Auflage, Vahlen-Verlag, 2016
- J.-P. Thommen, A.-K. Achleitner, Allgemeine Betriebswirtschaftslehre, 5. Auflage, Gabler-Verlag, 2009
- J. Noll, Konstitutive Entscheidungen, Beschaffung, Leistungserstellung und Absatz, VO-Unterlagen, Fakultät für Wirtschaftswissenschaften, Universität Wien, 2007
- A. Meier, H. Stormer, eBusiness & eCommerce, Management der digitalen Wertschöpfungskette, 2. Auflage, Springer, 2008
- Tobias Kollmann: E-Business – Grundlagen elektronischer Geschäftsprozesse in der Digitalen Wirtschaft, 6. Auflage, Springer 2016
- A. Meier, H. Stormer, eBusiness & eCommerce, Management der digitalen Wertschöpfungskette, 3. Auflage, Springer, 2012
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| Changing subject? |
No |
| Corresponding lecture |
(*)INBIPVOWIRT: VO Wirtschaftsgrundlagen für Informatiker (3 ECTS)
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