| Detailed information |
| Original study plan |
Bachelor's programme Business Administration 2025W |
| Learning Outcomes |
Competences |
Learning Outcomes
- LO1: Students are able to apply the acquired basic knowledge of strategic management to business models for real companies. They can select suitable perspectives, concepts and methods for specific cases and argue their suitability.
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| Skills |
Knowledge |
Learning Outcomes
- LO5: Students expand and combine the concepts, models and methods of strategic management from the introductory course
- LO6: Students know and understand models and methods for business model analysis and business model innovation as a starting point for strategy work.
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Learning Outcomes
- LO2: Students can critically evaluate the effectiveness of different concepts, models and methods of strategic management and argue their suitability.
- LO3: Students can use models for business model analysis and develop existing models innovatively and creatively.
- LO4: Students are able to independently prepare content, critically scrutinize it and check its suitability and prerequisites for use.
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| Criteria for evaluation |
A total of 120 points can be achieved in this course.
- Argumentation paper (individual work) on the practical example (max. 30 points)
- Seminar paper (group work) on the practical example (max. 40 points)
- Presentation (group work) of the results incl. short video contribution (max. 50 points)
Minimum requirement: 50 % of the total points
Feedback:
Constructive feedback both as part of the course and on each individual and group written assignment.
- LO1-4: Seminar paper, presentation
- LO5-6: Argumentation paper
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| Methods |
Various methods are used in the flipped classroom format to achieve the teaching and learning objectives:
- Self-directed learning with the help of specified literature and materials
- Concise impulses and intensive discussions in different formats
- Interactive exercises in classroom and online format incl. reflection and feedback
- Theory-led, reflective application of acquired strategic management knowledge to real-life business models in small teams
- Use of different media to present complex content in an understandable way
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| Language |
German |
| Study material |
Basic literature from introductory course
Literature
- Whittington R., Regnér P., Angwin D., Johnson G., Scholes K. (current edition): Exploring Strategy. Pearson.
Note: You can use the English or the German edition.
Current supplementary and in-depth literature
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| Changing subject? |
No |
