| Detailed information |
| Original study plan |
Bachelor's programme Business Administration 2025W |
| Learning Outcomes |
Competences |
Learning Outcomes
- LO1: Demonstrate the ability to apply entrepreneurial thinking to identify and evaluate innovative business opportunities.
- LO2: Show competence in navigating the challenges of corporate entrepreneurship and fostering intrapreneurial initiatives within established organizations.
- LO3: Exhibit strategic decision-making skills in the development of innovative business models.
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| Skills |
Knowledge |
Learning Outcomes
- LO8: Develop and present a comprehensive business model for a new venture or an innovative corporate project.
- LO9: Conduct a critical analysis of existing business models and propose innovative improvements.
- LO10: Apply problem-solving techniques to overcome challenges in entrepreneurial and corporate settings.
- LO11: Collaborate effectively in teams to create and implement innovative solutions.
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The course is designed to equip students with the practical skills and knowledge necessary for developing innovative and entrepreneurial solutions for startups and established organizations. It builds upon the theoretical foundations provided in the course "KS Entrepreneurship and Innovation" and focuses on applying these concepts in real-world contexts. The course is divided into three key pillars: general entrepreneurship, corporate entrepreneurship & intrapreneurship, and innovation. Students will explore the entrepreneurial journey from idea generation to market innovation, understand the unique challenges of corporate entrepreneurship, and investigate the role of innovation in driving economic and social progress. By the end of the course, students will be prepared to identify opportunities, develop innovative business solutions, and drive entrepreneurial initiatives in both startup and corporate settings.
Learning Outcomes
- LO4: Recall the stages of entrepreneurship and innovation processes.
- LO5: Recognize ethical challenges attached to innovative and entrepreneurial business projects.
- LO6: Evaluate the role of innovation in the wider economic system and its contribution to social and economic development.
- LO7: Analyze the concepts of corporate entrepreneurship and intrapreneurship and their application in various business environments.
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| Criteria for evaluation |
- Group Presentation: Development and presentation of an entrepreneurial business concept. Evaluation will be based on creativity, feasibility, and the ability to effectively address the identified issue.
- Final Exam: Comprehensive exam covering all course materials
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| Methods |
- Case Studies: Real-world cases will be used to illustrate key concepts and allow students to analyze and discuss practical examples of entrepreneurship and innovation.
- Guest Lectures: Industry professionals and successful entrepreneurs will be invited to share their insights and experiences, offering students practical perspectives on course topics.
- Group Projects: Students will work in teams to develop innovative business concepts, applying the knowledge and skills gained throughout the course.
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| Language |
English |
| Study material |
There is no course book required. Study and reading materials can be retrieved from Moodle and/or will be provided in class.
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| Changing subject? |
No |
| Further information |
For quality assurance and improvement purposes, please participate in all JKU course evaluations and surveys!
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