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| Detailed information |
| Original study plan |
Bachelor's programme Business Administration 2025W |
| Learning Outcomes |
Competences |
| Learning Outcomes
The students are able to assess and classify the structure and potential of forms of digital business and their impact on the economy and society. They can evaluate the technologies used from a business perspective and select suitable technologies for identified transformation requirements. They can assess the need to adapt business processes and keep an overview of the overall organizational framework.
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| Skills |
Knowledge |
| Learning Outcomes
The students can:
- LO9: Identify and classify business models in digital business
- LO10: Identify and classify the economic, social and legal framework of digital business
- LO11: Assess enabler technologies and apply them in part based on case studies
- LO12: Identify and classify current trends in digital business
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Learning Outcomes
The students know and understand:
- LO1: Basic terms such as internet economy, digital economy, digital business and digital transformation
- LO2: Business models in digital business
- LO3: Multichannel marketing and commerce
- LO4: Electronic marketplaces and platforms
- LO5: Customer behavior and online advertising
- LO6: Electronic payment systems
- LO7: Legal framework in digital business
- LO8: Current trends in digital business/e-commerce/m-commerce
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| Criteria for evaluation |
Exam, Case Studies, Presentations, Homework
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| Methods |
Lecture, Group Work, Presentations
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| Language |
German |
| Study material |
- Turban, Efraim et al.: Electronic commerce: A managerial and social networks perspective, Springer, aktuelle Auflage
- Kollmann, T.: E Business. Springer-Verlag, akt. Auflage
- Clement, R., et al.: Internet-Ökonomie Grundlagen und Fallbeispiele der digitalen und vernetzten Wirtschaft, akt. Auflage
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| Changing subject? |
No |
| Earlier variants |
They also cover the requirements of the curriculum (from - to)
515MKDDIBUK20: KS Digital Business Basics (2020W-2025S)
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