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| Detailed information |
| Original study plan |
Bachelor's programme Business Administration 2025W |
| Learning Outcomes |
Competences |
| Learning Outcomes
The students are able to choose the appropriate method for the situation when founding a company and implementing a project in digital business. They are able to formulate the business planning results in professional business plans, particularly in the areas of digital business strategy, marketing, management, technology and financing.
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| Skills |
Knowledge |
| Learning Outcomes
Students can:
- LO6: Create business plans in the context of digital business (especially the sub-areas of strategy, marketing, management, technology, financing)
- LO7: Apply process models and methods of strategic and operational digital business planning and controlling on a case-study basis
- LO8: Apply business methods to support the establishment of digital business companies and those to support digital business projects on a case-study basis
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Learning Outcomes
The students know and understand:
- LO1: Business models in digital business (repetition)
- LO2: Strategic planning process in digital business (initiation, formulation, implementation, assessment)
- LO3: Process models and methods of strategic and operational digital business planning and controlling
- LO4: Business management methods to support the establishment of digital business companies and those to support digital business projects
- LO5: Digital business risk controlling
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| Criteria for evaluation |
Exam, written course work, forum entries
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| Methods |
Lecture, group and individual work, presentations
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| Language |
German |
| Study material |
- Turban, Efraim et al.: Electronic commerce: A managerial and social networks perspective, Springer, current edition
- Additional literature will be announced every semester
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| Changing subject? |
No |
| Earlier variants |
They also cover the requirements of the curriculum (from - to)
515MKDDIBUU20: IK Digital Business Planning (2020W-2025S)
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