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[ 515MASMSMAU20 ] IK Strategic Management: Advanced Course
Versionsauswahl
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS B2 - Bachelor's programme 2. year Business Administration Alice Neusiedler, Tobias Braun 2 hpw Johannes Kepler University Linz
Detailed information
Original study plan Bachelor's programme Business Administration 2025W
Learning Outcomes
Competences
Learning Outcomes

Students are able to think and act strategically in complex, practical situations, evaluate business models in a context-specific manner and recognize and take into account the challenges and requirements of strategic implementation and evaluation.

Skills Knowledge
Learning Outcomes

  • LO2: Students have the ability to apply methods and instruments of strategic management in practical scenarios, such as a simulation game, to make realistic strategic decisions and evaluate them.
  • LO3: Students are able to identify current issues and challenges of strategic management and establish connections between theoretical approaches and practical problems.
  • LO4: Students can evaluate different business models and strategies based on their effectiveness and suitability in different business contexts.
  • LO5: Students are able to reflect on and optimize strategic decisions together in a team in order to develop targeted and well-founded solutions.
  • LO6: Students can use various strategic evaluation instruments to measure and interpret the success of strategy implementations
Learning Outcomes

  • LO1: Students know the theoretical foundations of strategic analysis and strategy formulation, different frameworks and archetypes of business models and the basics in the area of ​​strategy implementation and evaluation.
Criteria for evaluation The overall assessment is based on two key performance elements: the simulation game (max. 40 points) and a final exam (max. 60 points). To be assessed positively, students must achieve at least 50% of the points in each performance element.

Synchronization of learning outcomes and assessments:

  • LO1, LO3, LO4, LO5: exam (theoretical questions and case studies)
  • LO2: simulation game
  • LO5: simulation game and group work (quality of teamwork and collaboration during the simulation game, ability to reflect within the team, optimization and further development of strategic approaches through teamwork)

Feedback culture: The feedback includes ongoing feedback as part of the simulation game (including group work) as well as individual feedback when viewing the exam and seminar paper (voluntary).

Methods The course uses a combination of different teaching methods to

  1. maximize the motivation and attention of the students.
  2. achieve the learning objectives in the didactically best way.

To achieve the teaching and learning objectives, different methods are used in the flipped classroom format:

  • Self-directed learning with the help of given literature and materials
  • Case studies in which the students analyze real or simulated business situations in order to identify problems and develop strategic solutions.
  • Business game and business simulation: As part of a business game, the students simulate business decisions and experience the effects of their strategies in a controlled, practical environment.
  • Guest speakers from the business world offer the students practical insights and promote understanding of how strategic management is applied in reality.
  • Self-directed learning and reflection exercises followed by plenary discussions
Language German
Study material
  • Reisinger, S.; Gattringer, R.; Strehl, F. Strategisches Management: Grundlagen für Studium und Praxis. 2017. Pearson. München.
    • Kapitel 2.4 Strategieprozesse
    • Kapitel 4.1.2 Geschäftsmodelle
    • Kapitel 4.2. Strategische Entscheidung
    • Kapitel 5 Strategieimplementierung
    • Kapitel 6 Strategische Evaluierung
  • Gassmann, O., Frankenberger, K., & Csik, M. (2017). Geschäftsmodelle entwickeln: 55 innovative Konzepte mit dem St. Galler Business Model Navigator (2., überarbeitete und erweiterte Auflage). Hanser.
    • Kapitel 1: Die Logik von Geschäftsmodellen (S. 1-20)
    • Kapitel 2: Das Prinzip des Business Model Navigators (S. 21-69)
    • Anhang: Alle Muster auf einen Blick (S. 359-374)

Selected articles for further study (available for download on Moodle)

Changing subject? No
On-site course
Maximum number of participants 40
Assignment procedure Assignment according to priority