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[ 515MASMSMAK20 ] KS Strategic Management: Introduction
Versionsauswahl
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS B2 - Bachelor's programme 2. year Business Administration Johannes Winkler, BSc MSc 2 hpw Johannes Kepler University Linz
Detailed information
Original study plan Bachelor's programme Business Administration 2025W
Learning Outcomes
Competences
Learning Outcomes

Students are able to conduct a context-specific environmental and business analysis, identify appropriate strategic options and select them based on their advantages and disadvantages.

Skills Knowledge
Learning Outcomes

  • LO4: Students have the ability to create context-specific strategic environmental and company analyses.
  • LO5: Students are able to apply new concepts and tools of strategic foresight to identify trends and risks in the company environment at an early stage.
  • LO6: Students are able to understand the variety of strategic options offered by a strategy formulation, critically evaluate their benefits and limitations in the business context and, based on this, develop suitable solutions.
  • LO7: Students are able to take current issues and challenges into account in their strategic considerations.
Learning Outcomes

  • LO1: Students are familiar with the theoretical foundations and analysis tools in relation to strategic environmental and corporate analysis or strategic foresight.
  • LO2: Students are familiar with the variety of strategic options including their advantages and limitations.
  • LO3: Students are familiar with new theories, models and perspectives of strategic management (state of the art).
Criteria for evaluation A total of 100 points can be achieved in this course, of which 60% are for the exam, 30% for the seminar paper and 10% for an ideas paper for the competition presentation.

  1. Exam: Individual exam, closed book, 4 open questions, 60 minutes long, there is the option of repeating the exam (re-exam).
  2. Seminar paper: Individual work on a currently relevant topic
  3. Ideas paper for the competition presentation: Individual work

Minimum requirement: 50% of the total points; 50% of the points for the exam; 50% of the points for the seminar paper; submission of the ideas paper for the competition presentation

Feedback culture:The feedback includes feedback at the end of the competition presentation (mandatory) and individual feedback when viewing the exam and seminar paper (voluntary).

Synchronization of learning outcomes and assessments:

  • LO1: Written exam
  • LO2: Written exam
  • LO3: Written exam + seminar paper
  • LO4: Ideas paper
  • LO5: Written exam and/or ideas paper
  • LO6: Ideas paper
  • LO7: Seminar paper
Methods The course uses a combination of different teaching methods to

  1. maximize student motivation and attention.
  2. achieve the learning objectives in the best didactically possible way.

To achieve the teaching and learning objectives, different methods are used in the interactive teaching format:

  • Teacher-centered information input, supported by slides and literature
  • Self-directed learning with the help of given literature and materials
  • Impulse(s) from experts on selected topics
  • Applications of methods and models based on real case studies
  • Plenary discussions and interactive group exercises
Language German
Study material Examination literature

Basic literature:

  • Reisinger, Gattringer und Strehl. Strategisches Management – Grundlagen für Studium und Praxis. Pearson Studium (aktuelle Auflage).

Current supplementary and in-depth literature:

  • is continuously made available in Moodle
Changing subject? No
On-site course
Maximum number of participants 100
Assignment procedure Assignment according to priority