[ 055SMCESTDK23 ] KS Strategic Management in a Digital Environment
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| (*) Unfortunately this information is not available in english. |
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| Workload |
Education level |
Study areas |
Responsible person |
Hours per week |
Coordinating university |
| 2,5 ECTS |
(*)W_AOM1 - (*)Weiterbildung AOM 1. Jahr |
Business Administration |
Univ.-Prof. Dr. Robert Breitenecker |
2 hpw |
Johannes Kepler University Linz |
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| Detailed information |
| Original study plan |
Non-Degree Master's programme Executive MBA Management & Leadership 2024W |
| Objectives |
(*)Die Studierenden erarbeiten Kenntnisse über Strategisches Management als Teil der Unternehmensführung.
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| Subject |
(*)Theorien und Konzepte des strategischen Managements in einer digitalen Umwelt, Marketingstrategie und operatives Marketing zur Positionierung.
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| Criteria for evaluation |
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| Changing subject? |
No |
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| On-site course |
| Maximum number of participants |
- |
| Assignment procedure |
Assignment according to priority |
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