[ 055INENMPIK23 ] KS Marketing Perspective - Successfully bringing innovations into the market
|
|
|
|
| (*) Unfortunately this information is not available in english. |
 |
| Workload |
Education level |
Study areas |
Responsible person |
Hours per week |
Coordinating university |
| 3 ECTS |
(*)W_AOM1 - (*)Weiterbildung AOM 1. Jahr |
Business Administration |
Univ.-Prof. Mag. Dr. Robert Breitenecker |
2 hpw |
Johannes Kepler University Linz |
|
|
|
| Detailed information |
| Original study plan |
Non-Degree Master's programme Executive MBA Management & Leadership 2024W |
| Objectives |
(*)Ziel der Lehrveranstaltung ist es, den Studierenden Strategien zur erfolgreichen Vermarktung von Innovationen näher zu bringen.
|
| Subject |
(*)• Innovationen erfolgreich am Markt einführen
• Brand Management
• Vermarktung von Innovationen
• Social-Media- und Viral-Marketing
• Methoden und Werkzeuge zur Nachfragesteigerung
|
| Criteria for evaluation |
|
| Changing subject? |
No |
|
|
|
| On-site course |
| Maximum number of participants |
- |
| Assignment procedure |
Direct assignment |
|
