The aim of the elective is to expand students' knowledge, skills and competences in the field of innovation and business transformation and to build up corresponding future skills.
The students...
... have an overview of current megatrends and their potential impact on business activities and are familiar with theories and methods of strategic future work.
... know the most important theories, tools and techniques for the new development, optimization and transformation of business ideas, models and processes.
... know how to mobilize a company's ability to innovate in order to create and maintain added value for the company and its stakeholders by focusing on customer needs and desirable futures.
... can generate benefits from different data and apply analytical methods and tools to improve the quality of decision-making in companies.
... have developed a mindset that enables them to identify desirable future scenarios for a company and actively work to achieve them instead of simply letting change happen.
... are able to recognize opportunities and challenges in the business environment, on the basis of which they can develop, evaluate, implement and market innovative and sustainable business ideas and models.
... are able to analyze, optimize and, where necessary, transform the most important business processes in the value chain, taking into account digitalization and sustainability challenges, in order to improve company performance in the long term.
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