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[ 055DBPI23 ] Subject Digital Business Model and Process Innovation
Versionsauswahl
Workload Mode of examination Education level Study areas Responsible person Coordinating university
22,5 ECTS Accumulative subject examination (*)W_AOM1 - (*)Weiterbildung AOM 1. Jahr Business Administration Univ.-Prof. Dr. Robert Breitenecker Johannes Kepler University Linz
Detailed information
Original study plan Non-Degree Master's programme Executive MBA Management & Leadership 2024W
Objectives
  • Students are able to analyze and promote both internal and external digitalization in their own company.

Internal digitalization

  • Students have an understanding of processes and can design and optimize digital processes.
  • Students have knowledge of the potential and prerequisites for effective data use in companies.

External digitalization

  • Students have knowledge of current digital trends and technologies and are able to break these down to the business model.
  • The students are able to develop ideas for digital products and services using individual and collective creativity.
Subject
  • Business process analysis and optimization
  • Digital process innovation
  • Hybrid strategies and digital business models
  • Trends and potential of technologies
  • Data use perspectives in the digital context
  • Innovation management and culture
  • Creativity and idea generation"
Subordinated subjects, modules and lectures