| Detailed information |
| Original study plan |
Bachelor's programme (*)Betriebswirtschaftslehre 2021W |
| Objectives |
- To combine theoretical and practical insights into how companies manage international expansion and maintain international operations.
- To allow first-hand experience of the impact of market entry decisions in a highly complex international business environment via an extended simulation exercise.
|
| Subject |
- Internationalization process of organizations
- International strategy formulation and implementation
- Internationalization models and different modes of international expansion
- Tools and practices for structuring and controlling the internationalization process
- Strategic planning techniques and tools for strategic analysis, development and implementation
|
| Criteria for evaluation |
Case study analysis, simulation exercise (expansion strategy and outcome), written exam
|
| Methods |
Lectures, case study, whole-day simulation, group work, in-class discussions. Attendance of all classes is expected for their whole duration.
|
| Language |
English and French |
| Study material |
Topic-specific preparatory readings (text book chapters and journal articles)
|
| Changing subject? |
No |
| Further information |
Course takes place in the 2nd half of the semester
|
