[ 112MAINCSMK24 ] KS Case Studies in Marketing and Innovation
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| Workload |
Education level |
Study areas |
Responsible person |
Hours per week |
Coordinating university |
| 2,5 ECTS |
- (*)W_AOM2 |
Business Administration |
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1,25 hpw |
Johannes Kepler University Linz |
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| Detailed information |
| Original study plan |
Non-Degree Master's programme Tourism Management 2024W |
| Objectives |
Students work on a case study based on the content of the subject Marketing and Innovation and learn to understand the interrelationships between the individual parts of this subject and to master its complexity.
They deepen their knowledge of essential English vocabulary, analyze and discuss international trends and literature. Students will be able to critically reflect on the content and apply it in their professional context.
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| Criteria for evaluation |
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| Language |
English |
| Changing subject? |
No |
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| On-site course |
| Maximum number of participants |
- |
| Assignment procedure |
Assignment according to priority |
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