(*) Unfortunately this information is not available in english.
Workload
Education level
Study areas
Responsible person
Hours per week
Coordinating university
2,5 ECTS
(*)W_AOM1 - (*)Weiterbildung AOM 1. Jahr
Business Administration
Barbara Müller-Christensen
2 hpw
Johannes Kepler University Linz
Detailed information
Original study plan
Non-Degree Master's programme Management and Leadership for Women 2024W
Objectives
Participants understand the basics of (strategic) marketing management and can explain them. They know the theoretical foundations for creating a marketing concept and have the necessary skills to create a marketing concept. Participants acquire knowledge of market analysis and can apply analytical tools to solve a marketing-relevant problem. They will be able to illustrate current developments and trends in marketing and evaluate their relevance for the industry in which they work. Participants know the basics of digital marketing communication techniques such as online marketing, mobile and social media marketing and how to measure their success and can discuss their possible applications.
Subject
(*)Die Inhalte der LVA umfassen folgende Themenbereiche:
Grundlagen des Marketings und des strategischen Marketing Managements
