(*) Unfortunately this information is not available in english.
Workload
Education level
Study areas
Responsible person
Hours per week
Coordinating university
2 ECTS
(*)W_AOM1 - (*)Weiterbildung AOM 1. Jahr
Business Administration
Univ.-Prof. Dr. Dorothea Greiling
1 hpw
Johannes Kepler University Linz
Detailed information
Original study plan
Non-Degree Master's programme Health Care Management 2024W
Objectives
After completing the course, students will be familiar with the main issues of marketing in the health care sector. Students know selected marketing theories and approaches as well as methods and tools and can apply them in a professional context.
