[ 055INENMPIK23 ] KS Marketing Perspective - Successfully bringing innovations into the market
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(*) Unfortunately this information is not available in english. |
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Workload |
Education level |
Study areas |
Responsible person |
Hours per week |
Coordinating university |
3 ECTS |
(*)W_AOM1 - (*)Weiterbildung AOM 1. Jahr |
Business Administration |
Univ.-Prof. Mag. Dr. Robert Breitenecker |
2 hpw |
Johannes Kepler University Linz |
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Detailed information |
Original study plan |
Non-Degree Master's programme Executive MBA Management & Leadership 2024W |
Objectives |
(*)Ziel der Lehrveranstaltung ist es, den Studierenden Strategien zur erfolgreichen Vermarktung von Innovationen näher zu bringen.
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Subject |
(*)• Innovationen erfolgreich am Markt einführen
• Brand Management
• Vermarktung von Innovationen
• Social-Media- und Viral-Marketing
• Methoden und Werkzeuge zur Nachfragesteigerung
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Criteria for evaluation |
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Changing subject? |
No |
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On-site course |
Maximum number of participants |
- |
Assignment procedure |
Direct assignment |
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