... have a basic understanding of innovation and different types of innovation and can distinguish between open innovation and closed innovation.

... understand the attitude and principles of (service) design thinking and have an overview of other creativity methods and their areas of application.

... know how products and services can be developed on the basis of customer needs and what advantages the customer-centered approach has over the product-centered approach.

... are able to apply methods of customer-centered product and service development.

... have the competence to identify and apply creativity and innovation methods to generate, develop and evaluate business and project ideas.

... have the competence to apply creative thinking to develop solutions to business challenges.

• Types of innovation, open/closed innovation
• Design Thinking
• Service Design
• Creativity methods
• Lean startup and customer development