... can differentiate between the terms business case, business plan and business model.

... know different fields of application for business cases as a basis for entrepreneurial decisions.

... know the essential building blocks of a business case and know which factors should be taken into account for a holistic assessment of a business idea.

... know the components of a business pitch.

... are able to prepare complex, cross-functional business cases in a structured manner.

... are able to present business cases effectively and in a stakeholder-oriented manner (pitch).

... have the skills to present business and project ideas effectively in order to obtain the necessary funding from decision-makers for their realization.

• Definition, areas of application and building blocks of business cases
• Differentiation between business case, business plan and business model
• Business pitch