| The students...
... understand the basics of innovation management and know different approaches to product and service development.
... know the essential building blocks and functions of the business case and business pitch as a basis for investment decisions.
... have a basic understanding of sales, customer experience and brand management strategies. "...can develop business ideas, prepare them in the form of business cases, present them to decision-makers and procure the necessary funds for their realization.
... can market ideas to target groups and present and develop corresponding customer journeys.
... are able to use their innovative and creative skills on a collective and individual level as well as their understanding of customer needs and the characteristics of strong brands to create and maintain value for a company and its stakeholders.
- Innovation management
- Idea generation, implementation and evaluation
- Selling ideas (internally and externally)
- Business case and business pitch
- Sales and brand management
- Customer journey and customer experience management
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