| The students...
... have a basic understanding of
innovation and different
types of innovation.
... can distinguish between open innovation and closed innovation and know different innovation strategies.
... can take measures to promote an innovation-friendly culture in the company.
... can develop, test and implement business, product and service ideas based on customer needs.
... have developed an open mindset to promote innovation within the company and understand the importance of internal and external
external networking in the context of innovation.
... can apply methods of customer-centered
product and service development to better understand customer needs and optimize the product and service portfolio of the company.
- Types of innovation
- Innovation strategies
- Open/Closed Innovation
- Innovation culture
- Customer-centered innovation
- Customer development
- Lean Startup
|
