[ 055DBPI23 ] Subject Digital Business Model and Process Innovation
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| (*) Unfortunately this information is not available in english. |
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| Workload |
Mode of examination |
Education level |
Study areas |
Responsible person |
Coordinating university |
| 22,5 ECTS |
Accumulative subject examination |
(*)W_AOM1 - (*)Weiterbildung AOM 1. Jahr |
Business Administration |
Univ.-Prof. Dr. Robert Breitenecker |
Johannes Kepler University Linz |
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| Detailed information |
| Original study plan |
Non-Degree Master's programme Executive MBA Management & Leadership 2024W |
| Objectives |
- Students are able to analyze and promote both internal and external digitalization in their own company.
Internal digitalization
- Students have an understanding of processes and can design and optimize digital processes.
- Students have knowledge of the potential and prerequisites for effective data use in companies.
External digitalization
- Students have knowledge of current digital trends and technologies and are able to break these down to the business model.
- The students are able to develop ideas for digital products and services using individual and collective creativity.
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| Subject |
- Business process analysis and optimization
- Digital process innovation
- Hybrid strategies and digital business models
- Trends and potential of technologies
- Data use perspectives in the digital context
- Innovation management and culture
- Creativity and idea generation"
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| Subordinated subjects, modules and lectures |
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