Lehrinhalte |
(*)- Pricing Strategies and Consumer Segmentation
(personalized pricing/Behavior based price discrimination, Online advertising and targeting)
- Product Quality and Information
(branding, reputation)
- Networks, Standards, and Systems
(network effects, compatibility of networks, standardization)
(two-sided market, merchant versus platform model, channel coordination, reputation systems, search engines)
|
Literatur |
(*)Belleflamme und Peitz, Industrial Organization: Markets and Strategies (2015)
Bar-Isaac und Tadelis: Seller Reputation (2008)
Acquist, Taylor, und Wagman, Economics of Privacy (2016)
|