[ 926INEMSOB17 ] Module Software Business
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| Workload |
Mode of examination |
Education level |
Study areas |
Responsible person |
Coordinating university |
| 6 ECTS |
Course examination |
M1 - Master's programme 1. year |
Business Informatics |
Barbara Krumay |
Johannes Kepler University Linz |
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| Detailed information |
| Pre-requisites |
(*)keine
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| Original study plan |
Master's programme Business Informatics 2024W |
| Objectives |
Students are able to manage organizations in the software industry. This includes business model and strategy development, and the design and marketing of respective products and services.
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| Subject |
Principles of network economy including network effects and price discrimination; structure and value chain in the software industry; software business models; platforms and ecosystems; standards and conncectivity; innovation management in the software industry; pricing, marketing and sales of software products and services.
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