Inhalt

[ 986CAINCEBS24 ] SE CI3: Entrepreneurship and business modeling II

Versionsauswahl
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS M1 - Master's programme 1. year Business Administration Matthias Fink 2 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites SE BC2: Induction: Team development UND SE BC1: Foundations of management UND KS BC3: Foundations of management science
Original study plan Master's programme Leadership and Innovation in Organizations 2024W
Objectives Students will get to know, understand, and be able to create strategies enabling and supporting global growth of firms through strategic allocation of human, material, technological, and financial resources to maximize the fit between (1) firm potential (make the best of the business idea), (2) profitability (input/output relation), (3) mitigate risk (hand risk on to other players), (4) sustainably of the firm (anticipate the exit strategy from the very beginning), and (5) social responsibility (doing good and avoiding harm for the stakeholders).

Learning Outcomes

On the successful completion of this course/seminar, the students will be able to:

  • LO1: Discuss and evaluate the most relevant issues in strategic positioning, strategic options, strategy development, and implementation for scaling.
  • LO2: Accurately identify and apply relevant theory to real-life cases facing scaling challenges.
  • LO3: Apply strategic tools to systematically arrive at strategic decisions on firm scaling.
  • LO4: Demonstrate the ability to formulate and present a concise, insightful analysis of an organization's options to scale, which exposes issues logically and coherently.
  • LO5: Create a live presentation that convincingly sells the scaling strategy to experts, including representatives of the case firm.
  • LO6: Evaluate and assess suitable, feasible, and acceptable scaling strategies for entrepreneurial business models.
Subject This course is dedicated to the 'learning-by-doing' paradigm. You will participate in the Global Scaling Challenge hosted by the Anderson School of Management at the University of New Mexico, USA, and compete with student teams from all over the globe. Unlike other case competitions, student presentations will be made of and to "real" firms in a "live" setting.

The Global Scaling Challenge offers participating teams and mentors a unique opportunity to enact entrepreneurship and innovation. Participants understand and solve complex scaling needs and challenges that firms face operating in a highly diverse environment. These are real firms, and the expert-led student teams will present their ideas to these firms and judges in a live internet-based format. The competition will challenge student teams to comprehend complex scaling challenges/needs of ‘live’ entrepreneurial small firms and design strategies for their short-term and long-term growth.

The Challenge allows the mentored student teams to assess the practical relevance of their learning and knowledge in a new and highly diverse operating environment. However, students are not alone in this challenge, as experts in firm scaling will mentor the teams.

Criteria for evaluation To reflect the diversity of talents in students, we use a variety of different assessment methods to ensure an empowering learning experience for all. Thus, the evaluation consists of a group-based element (40%) and an individual element (60%).

The group work will be assessed based on their performance in the Global Scaling Challenge. For this element, the suitability, feasibility, and acceptability of the scaling strategy for the entrepreneurial business model of the case firm is assessed (LO4-6). The assessment will follow an online-administered judging rubric comprising ten dimensions. Groups receive detailed oral feedback from mentors and judges and discuss their learning experiences in a debriefing session.

The individual learning success is evaluated based on a 600-word reflection paper submitted via Moodle two weeks after the Global Scaling Challenge. In this reflection paper, students spell out their three major takeaways from the course (LO1-3). Students receive written feedback on their reflection papers.

Methods This course is dedicated to the 'learning-by-doing' paradigm. To tap the group's full potential, we will minimize the synchronized work in class. Students work on their projects in teams. Each student occupies a specific role within these teams to contribute to team success.

Experts coach the team. Experts have either an academic background in scaling or they are entrepreneurs who have successfully scaled a firm. These coaching sessions will be complemented by input and discussion sessions that provide the big picture and connect the dots.

Students' learning experience is twofold: First, they get to know, understand, experience, and create a scaling strategy for a real-life case firm. Second, they frame, sell, and defend their work before an international expert panel. In this course, students understand what suitable, feasible, and acceptable business models are and develop the skills to build and test such models on a global scale.

Language English
Study material
  • Bohan et al. (2024) What is scaling? Journal of Business Venturing. DOI: https://doi.org/10.1016/j.jbusvent.2023.106355
  • Gartner, J., Maresch, D., Tierney, R. (2022) The key to scaling in the digital era: Simultaneous automation, individualization and interdisciplinarity. Journal of Small Business Management. DOI: https://doi.org/10.1080/00472778.2022.2073361
  • Palmié et al. (2023) Clarifying the scaling concept: A review, definition, and measure of scaling performance and an elaborate agenda for future research. Journal of Business Research. DOI: https://doi.org/10.1016/j.jbusres.2022.113630
  • Piaskowa, D., Tippman, E., Monaghan, S. (2021) Scale-up modes: Profiling activity configurations in scaling strategies. Long Range Planning 54, 102101.
  • Tippmann et al., (2023) Scale-ups and scaling in an international business context. Journal of World Business. DOI: https://doi.org/10.1016/j.jwb.2022.101397
Changing subject? No
Further information Themes/Timeline

tba on Moodle
Corresponding lecture 986CAINCI3K20: KS CI3: Entrepreneurship in context (3 ECTS)
986CAINCI3K21: KS CI3: Entrepreneurship and business modeling (3 ECTS)
On-site course
Maximum number of participants 40
Assignment procedure Direct assignment