| Objectives |
Learning Outcomes
On successful completion of this module, the students will be able to:
- LO1: Recall key financial terminology, principles, and concepts discussed in the course, such as financial statements, ratios, time value of money, capital budgeting techniques, and ethical considerations. [Subject knowledge]
- LO2: Demonstrate comprehension of financial analysis methodologies, including interpreting financial statements, computing ratios, applying time value of money principles, evaluating investment projects, and recognizing the importance of ethical conduct in financial decision-making. [cognitive & transferable skills; intellectual skills]
- LO3: Utilize financial analysis tools and techniques to analyze real-world financial data, including calculating ratios, performing investment appraisals and making recommendations based on the analysis conducted. [practical oriented skills]
- LO4: Break down complex financial information into its component parts to assess a company's financial performance, risks, and investment opportunities critically, including identifying strengths, weaknesses, opportunities, and threats. [practical oriented skills/subject knowledge]
- LO5: Formulate reasoned judgments and assessments based on financial analysis outcomes, including determining the financial health and performance of companies, assessing investment viability, and evaluating the ethical implications of financial decisions. [practical oriented skills/intellectual skills]
- LO6: Analyze Market Dynamics and Competitive Landscapes: Demonstrate the ability to critically analyze digital market dynamics, including technological advancements and competitive landscapes, to inform strategic decisions for digital product introduction.
- LO7: Formulate and Present Market Entry Strategies: Formulate comprehensive market entry and positioning strategies for digital products/services and effectively present these strategies to stakeholders, utilizing digital channels for strategic advantage.
- LO8: Evaluate Cultural Nuances and Industry Standards: Evaluate the impact of cultural nuances and industry standards on consumer behavior and product acceptance, applying this understanding to align digital products with cultural values and expectations.
- LO9: Apply Strategic Frameworks in Practical Settings: Apply theoretical knowledge and strategic frameworks to practical scenarios, demonstrating critical thinking and problem-solving skills in developing and executing digital market strategies.
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