On successful completion of this course, the students will be able to:

• LO1: Appreciate the scope and character of marketing in today's dynamic markets. [subject knowledge]
• LO2: Synthesise knowledge of marketing strategy, marketing operations and tactics and apply concepts to national and international case studies. [cognitive/analytical]
• LO3: Discuss and evaluate social and ethical issues relating to marketing management. [cognitive/analytical]
• LO4: Accurately identify and apply relevant theory within different sector specific contexts. [cognitive/analytical]
• LO5: Critically evaluate various marketing management approaches and application of strategy within a specific context. [cognitive/analytical]
• LO6: Apply decision making skills related to marketing management. [professional/practical skills]
• LO7: Discuss and evaluate various marketing management approaches and designs. [professional/Practical skills]
• LO8: Analyse key drivers affecting marketing management in general. [professional/practical skills]
• LO9: Demonstrate the ability to formulate and present a concise, insightful analysis which exposes issues logically and coherently. [transferable skills]

• KS Introduction to Marketing Management