Studienhandbuch | Seminar on Customer Relationship Management

Inhalt

Workload	Mode of examination	Education level	Study areas	Responsible person	Coordinating university
6 ECTS	Course examination	M2 - Master's programme 2. year	Business Administration	Christoph Teller	^(*)STUST Tainan

Detailed information
Original study plan	Master's programme General Management Double Degree STUST Tainan – JKU Linz 2021W
Objectives	To understand the concept and development of CRM: Data, Information and Technology of CRM, and how to build up a good customer relationship management.

Subordinated subjects, modules and lectures