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Detailed information |
Original study plan |
Bachelor's programme Economics and Business 2020W 2023W |
Objectives |
Students will learn core psychological concepts of the field and they will be able to apply them in real world settings.
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Subject |
Core topics of the field such as: Perception of advertisements, attentional processes relevant to advertising, consumer decision making, customer satisfaction, buying motivation, social processes, branding, persuasion, or learning of advertising messages.
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Criteria for evaluation |
Final exam and evaluation of course exercises.
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Methods |
Oral presentations given by the course instructor, ongoing exercises, and self-study.
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Language |
German |
Study material |
Will be announced at the beginning of the course.
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Changing subject? |
No |
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