Studienhandbuch | VL Introduction to Innovationmanagement and Marketing

Inhalt

Workload	Education level	Study areas	Responsible person	Hours per week	Coordinating university
3 ECTS	M2 - Master's programme 2. year	Mechatronics	Thomas Pumhössel	2 hpw	Johannes Kepler University Linz

Detailed information
Original study plan	Master's programme Mechatronics 2023W
Objectives	Teaching of the fundamentals of Innovationmanagement and Marketing
Subject	Strategic Innovationmanagement in Industry (PLM ProductLife CycleManagement, Innovation Portfolios and Road Maps) * Definitions of R&D (Research&Development), FRASCATI Manual * Operational R&D / Quality Management in R&D (KPIs= Key Performance Indicators of Innovation) * Intellectual Property Rights- (IPR-) Management * Ideas Management * Knowledge Management in R&D * Marketing of industrial investment goods / Engineering of Large-scale Plants (Lotsize 1, Businessplan, Key AccountManagement)
Criteria for evaluation	written examination
Methods	Teaching of the theoretical basis with a script
Language	German
Changing subject?	No
Further information	none
Earlier variants	They also cover the requirements of the curriculum (from - to) MEMWCVOINMA: VO Introduction to Innovationmanagement and Marketing (2004S-2022S)

On-site course
Maximum number of participants	-
Assignment procedure	Assignment according to sequence