| Detailed information |
| Pre-requisites |
(*)KS Essentials of Leadership and Change
IK Essentials of Leadership and Change
KS Essentials of Strategic Management
IK Essentials of Strategic Management
|
| Original study plan |
Bachelor's programme (*)Betriebswirtschaftslehre 2022W |
| Objectives |
Students will independently develop strategic approaches taking into account different stakeholder interests. They will be able to apply the acquired knowledge and the developed skills to solve current strategic challenges and develop adequate strategies.
|
| Subject |
- Stakeholder-oriented strategic management
- Strategic stakeholder analysis and in-depth analysis of selected stakeholder groups
- Development and evaluation of strategic options
- Presentation & argumentation of the results
- Reflection of findings in relation to theory & practice
|
| Criteria for evaluation |
Seminar work, active participation in the seminar, reflections and presentations
|
| Methods |
Theoretical inputs, self-study as well as small group work, practical examples or case studies as well as reflection exercises and phases of critical discussion will be used to achieve the teaching and learning objectives.
|
| Language |
German |
| Changing subject? |
No |
| Corresponding lecture |
(*)572BSTRBRAU15: IK Strategisches Management: Branchenanalyse (3 ECTS)
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