[ 978GBFU10 ] Subject Global Business Fundamentals

Workload Mode of examination Education level Study areas Responsible person Coordinating university
10 ECTS Accumulative subject examination M2 - Master's programme 2. year Business Administration Werner Auer-Rizzi University of Victoria
Detailed information
Original study plan Master's programme Joint Master's Program Global Business - Canada/Taiwan 2020W
  • Students gain a profound understanding of international/global business processes from a business and functional perspective. The courses in this module deal with the international dimension of financing (International Financial Management), marketing (International Marketing), strategy (International Strategy), as well as logistics and supply chain management (International Logistics and Supply Chain Management).
  • Students are able to analyse complex interrelationships between these functions in a global economic context.
Subject International Financial Managment

  • international financial markets
  • financial decision making of multinational firms
  • international monetary systems
  • exchange rate determination
  • foreign currency derivates
  • risk management techniques
  • investments, financing and operating in global markets

International Marketing and Global Strategy

  • strategic challenges facing businesses in an international context with focus on marketing
  • controlling and co-ordinating activities in multiple markets
  • managing diverse markets
  • responding to consumer and competitor differences
  • impact of different institutional structures
  • coping with market consolidation

International Logistics and Supply Chain Management

  • global supply chains and logistic flows
  • risks and opportunities of global sourcing
  • designing and implementing global supply chains, foreign manufacturing, inventory management
  • coping with security concerns
  • outsourcing, service standards, transportation options, performance evaluation
Subordinated subjects, modules and lectures