[ 988SCRM15 ] Subject Seminar on Customer Relationship Management

Workload Mode of examination Education level Study areas Responsible person Coordinating university
6 ECTS Course examination M2 - Master's programme 2. year Business Administration Christoph Teller (*)STUST Tainan
Detailed information
Original study plan Master's programme General Management Double Degree STUST Tainan – JKU Linz 2021W
Objectives To understand the concept and development of CRM: Data, Information and Technology of CRM, and how to build up a good customer relationship management.
Subordinated subjects, modules and lectures