[ 988MAMA15 ] Subject Marketing Management

Workload Mode of examination Education level Study areas Responsible person Coordinating university
6 ECTS Course examination M2 - Master's programme 2. year Business Administration Christoph Teller (*)STUST Tainan
Detailed information
Original study plan Master's programme General Management Double Degree STUST Tainan – JKU Linz 2022W
Objectives The course provides students with an in-depth overview of state-of-the-art trends and encourages methodological discussions in marketing science.
Subordinated subjects, modules and lectures