Es ist eine neuere Version 2025W dieses Fachs/Moduls im Curriculum Bachelor's programme Bachelor's programme Business Law 2023W 2025W vorhanden.
Workload
Mode of examination
Education level
Study areas
Responsible person
Coordinating university
12 ECTS
Structure
B2 - Bachelor's programme 2. year
Economics
Dieter Pennerstorfer
Johannes Kepler University Linz
Detailed information
Original study plan
Bachelor's programme Economics and Business 2021W
Objectives
Students understand business practices of firms who are in competition with others; these include pricing policy, market entry and product selection, cartels and company mergers. The students get to know the peculiarities of digital markets (e.g. information goods, network externalities) and are able to analyze firm behavior in these markets.
