[ 526LUVE20 ] Subject Production and Logistics Management

Workload Mode of examination Education level Study areas Responsible person Coordinating university
6 ECTS Accumulative subject examination B2 - Bachelor's programme 2. year Business Administration Sophie Parragh Johannes Kepler University Linz
Detailed information
Original study plan Bachelor's programme Business Informatics 2022W
Objectives Students are familiar with the basics and principles of marketing, production and logistics. In particular, they understand essential elements such as STP (Segmenting/Targeting/Positioning) marketing, marketing instruments (marketing mix), basic concepts of marketing research. You have the necessary basic knowledge to understand problems in connection with procurement, production and distribution logistics.
Subject Marketing:
Position of Marketing in Business Administration as a field of science, introduction to marketing, segmenting-targeting- positioning-marketing, marketing tools (marketing mix), basic concepts of marketing research.

Production and Logistic Management:
Basic knowledge of production and logistic systems, procurement-, production- and distribution logistics.

Further information none
Subordinated subjects, modules and lectures