[ 481WLVAINMV22 ] VL Introduction to Innovationmanagement and Marketing

Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS M2 - Master's programme 2. year Mechatronics Thomas Pumhössel 2 hpw Johannes Kepler University Linz
Detailed information
Original study plan Master's programme Mechatronics 2023W
Objectives Teaching of the fundamentals of Innovationmanagement and Marketing
  • Strategic Innovationmanagement in Industry (PLM ProductLife CycleManagement, Innovation Portfolios and Road Maps)
    * Definitions of R&D (Research&Development), FRASCATI Manual
    * Operational R&D / Quality Management in R&D (KPIs= Key Performance Indicators of Innovation)
    * Intellectual Property Rights- (IPR-) Management
    * Ideas Management
    * Knowledge Management in R&D
    * Marketing of industrial investment goods / Engineering of Large-scale Plants (Lotsize 1, Businessplan, Key AccountManagement)
Criteria for evaluation written examination
Methods Teaching of the theoretical basis with a script
Language German
Changing subject? No
Further information none
Earlier variants They also cover the requirements of the curriculum (from - to)
MEMWCVOINMA: VO Introduction to Innovationmanagement and Marketing (2004S-2022S)
On-site course
Maximum number of participants -
Assignment procedure Assignment according to sequence