 |
| Detailed information |
| Original study plan |
Bachelor's programme Computer Science 2022W |
| Objectives |
Graduates have knowledge about basic economic concepts, methods and processes required for development, deployment, and management of IT applications, for the management of IT-focused departments and as a proper basis for enterprise start-ups in the IT sector. Complementary to that, graduates are in the position (i) to understand the different dimensions of digital transformation in the sense of digital business processes as well as digital production and service processes and their impact on companies ("Industry 4.0"), customers ("eBusiness") and employees ("Work 4.0") (ii) to know the wide spectrum of disruptive digital business models to foster the digital value creation process.
|
| Subject |
- Enterprise planning, foundation and organisation (business processes, business models, business plan, site plan, organisation of enterprise structure and processes);
- Management of personal (planning, deployment, salaries, motivation, learning, knowledge management, group management, conflict management, leadership);
- Marketing (sales planning, market development, marketing mix);
- Accounting and finance (cash accounting, double bookkeeping, balance of accounts, income statement, cost account, controlling);
- Digital Economy (Dimensions of digital transformation, disruptive business models, Customer 4.0, Industry 4.0, Work 4.0);
- Guest lectures from industry: IT-Governance, IT support of management strategies, design of business plans, ERP-systems, eBusiness/socialMedia – concepts/methods/applications).
|
| Criteria for evaluation |
Exam
|
| Methods |
Slide-based Lecture
|
| Language |
German |
| Study material |
- G. Wöhe, U. Döring, Einführung in die Allgemeine Betriebswirtschaftslehre, 26. Auflage, Vahlen-Verlag, 2016
- J.-P. Thommen, A.-K. Achleitner, Allgemeine Betriebswirtschaftslehre, 5. Auflage, Gabler-Verlag, 2009
- J. Noll, Konstitutive Entscheidungen, Beschaffung, Leistungserstellung und Absatz, VO-Unterlagen, Fakultät für Wirtschaftswissenschaften, Universität Wien, 2007
- A. Meier, H. Stormer, eBusiness & eCommerce, Management der digitalen Wertschöpfungskette, 2. Auflage, Springer, 2008
- Tobias Kollmann: E-Business – Grundlagen elektronischer Geschäftsprozesse in der Digitalen Wirtschaft, 6. Auflage, Springer 2016
- A. Meier, H. Stormer, eBusiness & eCommerce, Management der digitalen Wertschöpfungskette, 3. Auflage, Springer, 2012
|
| Changing subject? |
No |
| Further information |
http://www.cis.jku.at
|
| Corresponding lecture |
(*)INBIPVOWIRT: VO Wirtschaftsgrundlagen für Informatiker (3 ECTS)
|
|
