[ 515MIIMGIMU20 ] IK International Market Entry

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Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS B2 - Bachelor's programme 2. year Business Administration Erna Szabo 2 hpw Johannes Kepler University Linz
Detailed information
Original study plan Bachelor's programme (*)Betriebswirtschaftslehre 2021W
  • To combine theoretical and practical insights into how companies manage international expansion and maintain international operations.
  • To allow first-hand experience of the impact of market entry decisions in a highly complex international business environment via an extended simulation exercise.
  • Internationalization process of organizations
  • International strategy formulation and implementation
  • Internationalization models and different modes of international expansion
  • Tools and practices for structuring and controlling the internationalization process
  • Strategic planning techniques and tools for strategic analysis, development and implementation
Criteria for evaluation Case study analysis, simulation exercise (expansion strategy and outcome), written exam
Methods Lectures, case study, whole-day simulation, group work, in-class discussions. Attendance of all classes is expected for their whole duration.
Language English and French
Study material Topic-specific preparatory readings (text book chapters and journal articles)
Changing subject? No
Further information Course takes place in the 2nd half of the semester
On-site course
Maximum number of participants 40
Assignment procedure Assignment according to priority