[ 515MKDDIBU20 ] Module Digital Business Basics

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Workload Mode of examination Education level Study areas Responsible person Coordinating university
6 ECTS Accumulative module examination B2 - Bachelor's programme 2. year Business Administration Johann Höller Johannes Kepler University Linz
Detailed information
Pre-requisites (*)MODUL: Technische und methodische Grundlagen der Digitalisierung MODUL: Management der Digitalisierung und Einsatz betrieblicher Informationssysteme
Original study plan Bachelor's programme (*)Betriebswirtschaftslehre 2020W
Objectives Students have profound knowledge of structure and potentials of digital businesses, and the effects of digitization on economy and society. They know the basic terminology as well as legal and technological conditions of the digital economy, and they are able to classify them in an organizational framework. Students have the ability to evaluate applied technologies from a management perspective and thereby to estimate the effects of a digital transformation. They can select appropriate technologies for the identified transformational challenges and can judge on the need for adjustments of business processes. Students know common business models in the digital business, are able to identify their typical elements and to assess innovative combinations. Students have comprehensive knowledge of major economical methods and process models for strategic and operative planning and controlling of a digital business. They have the ability to make a knowledgable choice of methodology adequate for a given situation. They are able to formulate the results of a business planning process in a business plan, including strategy, marketing, leadership, IT and finance.
Subject Subjects are defined in the associated courses
Further information (*)
  • 515MKDDIBUK20: KS Digital Business - Grundlagen (3 ECTS) ist äquivalent zu 572DIBMDBMK16: KS Digital Business Management: Einführung (3 ECTS)
Subordinated subjects, modules and lectures